Being under contract as a pro with the same bike brand for 38 years is a record-breaking feat. It’s also impressive when a rider nearing 60 manages to secure a new partnership. The Swiss-American isn’t revealing the details of the deal, but he can now officially call himself an ambassador for the California-based brand. He also names Bosch eBike Systems as a new partner.

California connects Hans and Santa Cruz—the mountain bike showman has lived in the Sunshine State since the 1980s and holds both Swiss and U.S. citizenship. Fun fact: when Santa Cruz was founded, Hans was 31 and had been with GT for seven years.

 

 

 

 

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A post shared by Hans Rey (@hansnowayrey)

On his Instagram profile, congratulations come not only from the manufacturer himself but also from his new brand colleagues Danny MacAskill and Nina Hoffmann, as well as other figures in the mountain bike social media scene.

And of course, Hans Rey has more projects to announce, such as a new episode of his Urban Adventures. Whether the new bike sponsor will also bring new riders along—we’ll see.