Print Magazine

The print magazine is Ride’s flagship publication. Thanks to its exceptionally high-quality production, each issue becomes a collector’s item. As a stylish coffee-table magazine, Ride is a permanent fixture in many households. This above-average lifespan gives the magazine a prestigious character while also guaranteeing long-term visibility in a high-end setting. 

Website

On its website, Ride combines in-depth editorial content with a wide digital reach. News updated daily ensures consistent traffic. Complementing this, strategic long-tail elements such as the tour database, the Ride Trail Map, and the shop and hotel platforms provide substantial depth.

Ride's print magazine is the flagship of German-language cycling magazines. This lavishly produced and multi-award-winning publication sets the standard for print quality. 

Formats & Rates

Inserts & Supplements

Inserts and supplements are only available for the regular issues of Ride.

Print Dates 2027

Print data must be submitted no later than five days after the booking deadline.

Data Submission

Ride is printed as a print magazine on uncoated, high-quality offset paper. The required color profile is PSO Uncoated V3 (FOGRA52). The color profiles can be obtained here. Printing is done using web offset. Ads in Ride do not require bleed. Data should be submitted via email to anzeigen@ride-mtb.com (maximum 9 MB).
 

Constantly updated news ensures a steady, high volume of traffic to the Ride website, while the detailed tour database, the Ride Trail Map, and the listings of hotels and bike shops offer readers in-depth, authentic information to help them plan their trips. 

Online Banners

Banner campaigns on Ride place messages right where anticipation for the next trail begins. Whether it’s the eye-catching rectangle on the homepage and in the newsletter or the responsive content banner directly above the editorial articles—these formats position brands right in the thick of the action. Planning remains flexible at all times thanks to bookable weekly slots. At the same time, a progressive system rewards commitment: Each week booked increases the discount by one percent. Ten weeks of visibility therefore generate a ten percent price advantage.

• Front Page Rectangle: 300 CHF/week (300x400 px)
• Content Banner: 375 CHF/week (970x250 px, responsive)
• Newsletter Rectangle: 500 CHF/week (300x400 px)

Exclusive Newsletter

This exclusive newsletter delivery brings brand messages directly into the digital daily life of the Ride community. The spotlight is on a single sender. This format provides the freedom for highly targeted communication—whether for a product launch, the start of the season, or other combined themes and offers.

• Format: Exclusive newsletter with five freely selectable content elements (advertorial/content from Ride or external content)
• Distribution: Special mailing to recipients of the weekly newsletter with a date of your choice
• Cost: 3,000 CHF/newsletter

Data delivery

Banners & Rectangles: Acceptable file formats include JPG, GIF, PNG, or HTML5. Integration of HTML banner codes via external ad servers is possible. Data delivery via email to anzeigen@ride-mtb.com
 

Advertorials in Ride blend brand communication with editorial content. The creation process brings everything together: raw text and images serve as the starting point. Ride shapes this material into content in accordance with its own quality standards and handles the graphic design. Two rounds of proofreading ensure the final polish before publication.

Story Advertorials

Whether it’s a travel feature, a brand profile, or a technology spotlight: In this format, content unfolds its full impact across one or more pages. Stylistic elements such as info boxes, checklists, or quotes break up the flow of reading and reinforce key messages. The cross-media added value: Upon agreement, print advertorials are published as digital stories on the website at no additional cost.

• 6/1 page: 9,500 CHF (max. 9,000 characters; print & Online)
• 4/1 page: 7,000 CHF (max. 6,000 characters; Print & Online)
• 2/1 page: 4,500 CHF (max. 4,500 characters; Print & Online)
• 1/1 page: 3,400 CHF (max. 2,000 characters; Print & Online)
• Online only: 800 CHF (max. 4,500 characters; Online)

Teaser Advertorials

The teaser format highlights products, services, or tourist attractions in the style of the “Lounge” articles. In the “Boutique” section, four partners consolidate their features on a single page. This creates visual interest in the layout and offers visibility at attractive rates. Teaser advertorials are exclusively reserved for the print magazine.

• 1/4 page: 800.00 CHF (max. 400 characters)

The path to a finished feature goes through ride-mtb.com. All raw data (text and images) are uploaded here. Ride refines the material in consultation with the clients. Publication takes place precisely on the desired date. Important to know: Print advertorials are designed for the regular issues of Ride; the high-circulation Travel issue is excluded from this.

The expertise of the Ride editorial team lends credibility to brand presentations. The editorial team tests products and services in real-world conditions—objectively and honestly. The result: passionate reviews that build trust within the community and offer real added value. 

Mountain Bike Test

Innovations belong on the trail. Ride’s experienced test crew takes the latest mountain bikes out into the wild. These real-world tests result in honest and authentic ride reports.

• Scope: Complete editorial production, including photo production
• Publication: 2-page print test report, online implementation via Ride’s standard news feed, including integration into newsletters and social media
• Cost: 4,500 CHF (print & Online), 2,000 CHF (Online)

Accessory Test

From high-end components to weather-resistant clothing—Ride puts equipment through its paces in the field. In collaboration with manufacturers, we produce reports that stand out for their practical relevance.

• Format: Detailed online test report written by a Ride editor
• Publication: 1-page print test report; online implementation following Ride’s standard news flow, including integration into newsletters and social media.
• Cost: 3,600 CHF (print & Online), 1,500 CHF (Online)

Trail Test

This is how destinations take center stage: Ride evaluates the local trail network and translates the riding experience into tangible content. An accompanying RideON video expands on the written coverage.

• Format: Detailed online test report created by a Ride editor, plus a RideON video segment
• Publication: Online publication following Ride’s standard news flow, including distribution via the weekly newsletter and social media posts
• Cost: 2,500 CHF (online only)

Hotel Review

Accommodation providers are precisely targeting mountain bikers. The editorial team evaluates infrastructure and service from the perspective of cycling guests. In addition to the published feature, Ride provides a detailed analysis report that offers valuable insights for the hotels’ internal quality control. 

• Procedure: The hotel offers Ride two nights for two people with half-board; the editorial team covers the rest.
• Format: A detailed online review written by a Ride editor
• Publication: Online publication following Ride’s standard news flow, including distribution via the weekly newsletter and social media posts
• Cost: 1,500 CHF (online only)

Tour Report

Outstanding routes deserve the big stage. Ride presents tours as major print features: from photo production and storytelling to cartography. The emotional story in the magazine is combined with the high-reach news feed on the website. Prerequisite for the feature: The route must be listed in the Ride tour database.

• Scope: Complete editorial production, including an on-site photo shoot
• Publication: Print tour report (8 pages), published as an online story including integration into newsletters and social media
• Cost: 9,500 CHF (print & online)

The “Ride Alliances” provide a flexible framework for sustainable, strategic partnerships. 

• Exclusivity: A foundation of strong core services forms the heart of the Alliances. Ride integrates brands and partner businesses into its own ecosystem. This close relationship provides privileged access to the editorial team and transparently consolidates all performance data into a customized reporting dashboard.
• Flexibility: In addition to the basic presence, a freely scalable advertising budget is available for the B2B web store. This model guarantees maximum agility in planning: Bookings that have already been made can be dynamically adjusted at any time.
• Content: The Alliance Packages open the doors to the editorial landscape. Ride transforms commercial messages into substantive content. The editorial refinement ensures high authenticity and outstanding positioning in search engines (SEO) and AI systems (GEO).

Brand Alliance

The Brand Alliance is a powerhouse for bicycle brands, distributors, and tourism destinations. It establishes compelling messages, product innovations, or tourism regions with wide reach and strong influence within the scene.

Retail & Hotel Alliance

While the Business subscription marks the entry point into the Ride universe, the Alliance solution focuses on advertising potential. Advanced advertising features are combined here with direct access to the editorial environment.

Network Alliance

This format efficiently brings together the decentralized structures of retail chains and network brands under one roof. Instead of separate business subscriptions, individual businesses are integrated as a single unit: This ensures they have a full presence within the ecosystem, while the umbrella brand benefits from flexibly manageable advertising services.

• Business subscriptions for a total of 20 branch locations (hotels, bike shops)
• Dedicated microsite for the network, including a reporting dashboard
• Invitations to ride events
• Online store credit for advertising services: 9,000 CHF
• Price per year: 7,000 CHF

Pricing & Discounts

As a cross-media platform, Ride calculates print and digital services as part of a holistic approach. All bookings within a single order are combined into a total value, which serves as the basis for tiered sales discounts.

• For sales of 5,000 CHF or more: 5%
• For sales of 10,000 CHF or more: 10%
• For revenue of 15,000 CHF or more: 15%

Booking Process

Ride consolidates ad buying into a customized e-commerce platform that guarantees full cost control and transparency across all channels.

• Customization: Print and online placements can be individually configured. All discount tiers are automatically applied during the ordering process.
• Flexibility: Campaigns remain dynamic. Selecting an alternative print edition or rescheduling digital advertising is flexible and straightforward.
• Timeline: The new booking portal will launch in December 2026. 
  Until then, Stone Media will handle all transactions.
• Trust: Billed placements are not invoiced until after they have been fully published by Ride.

Reporting

A successful campaign is based on verifiable performance. Ride provides transparent and comprehensive metrics for every placement.

• Real-time tracking: All performance data is automatically fed into the digital booking overview.
• Reporting Dashboard: The customized reporting dashboard, featuring in-depth analytics, is available exclusively to Alliance partners.

Contacts

Until the launch of the digital booking system in December 2026, advertising sales will be handled exclusively by the partner agency Stone Media.

With the launch of the new portal, Ride is taking customer service to the next level: Starting in early 2027, the new internal role of “Relationship Manager & Commercial Content Creator” will coordinate all processes following entry into the system. At the same time, Sacha Steiner (Stone Media), as a strategic partner, ensures continuity in client acquisition and personalized consulting for advertisers. 

• Advertising bookings:
  Sacha Steiner – Büro Stone Media GmbH, Herrengasse 6, CH-7000 Chur
  +41 78 602 10 30, anzeigen@ride-mtb.com
• Publisher’s Address:
  Ride MTB GmbH, Falladagasse 11, CH-7212 Seewis
  +41 81 413 43 43, info@ride-mtb.com