It's like breaking a taboo for the bike industry: Scott, one of the leading bike brands in Swiss specialist retail, will be supplying selected branches of specialist sports retailer Ochsner Sport with bikes, clothing and accessories in the coming season.

Both Scott and Ochsner Sport have confirmed the intensified cooperation to the specialist retail magazine "Ride Business". For Ochsner Sport, the intensified collaboration with Scott is one of several steps to strengthen the bike segment within its range. Scott does not see the collaboration as a break with its previous loyalty to specialist retailers.