Scott Sports becomes the official clothing supplier of Scott-Sram MTB Racing
The development of the new team clothing for Scott-Sram is the result of a partnership that began more than 20 years ago. Over the years, Scott has developed bikes and equipment for the team and written great stories together in cross country. When it came time to develop apparel for the Scott-Sram team, Scott knew exactly what the team was looking for thanks to their close collaboration. After a year of development work with the athletes, the team had reached the optimum and the final collection was brought to life. The result is three jerseys designed specifically for different racing and training conditions.
"In over 20 years of our partnership with Scott, we have always been closely involved in the development process of new products as we share the same drive for innovation and technology. We are therefore more than happy that we can now take this to the next level with the apparel in 2023," says Team Principal Thomas Frischknecht.
"Scott has been developing technical cycling clothing for many years. It's a great step to now work with our Scott-Sram team and its world-class athletes to develop performance apparel products and showcase Scott's innovation and technology at the highest level," says Scott Sports CMO Reto Aeschbacher.
The Racing Concept
The new Scott-Sram clothing collection was developed as part of Scott's Racing Concept (RC). With the newly developed jerseys, athletes have the choice of specific jerseys designed to support them in their performance and training. Aerodynamic cuts are combined with the latest clothing technologies and fabric innovations to create specific products for different areas of use and climatic conditions. The result: an ultra-light race kit with open mesh fabric for hot temperatures like at the Cape Epic, an aero kit with tailored fabric for hard and fast races and a training kit for everyday use on longer training days.
Suitable Ride Brandguides
Note: This content has been automatically translated from German. Please report any incorrect translations.