Shimano Europe, its subsidiaries and distributors have joined forces to renew the Shimano service center concept in Europe. Shimano is convinced that bicycle dealers play a very important role in the end customer's decision-making process. With the new service center concept, Shimano wants to ensure that bicycle dealers increase customer satisfaction and thus frequency in the specialist stores through this added value. The new concept is based on three pillars; service, availability and experience. With these cornerstones, Shimano wants to offer end customers the best shopping experience.

The first service point in Switzerland to be part of the new Shimano Service Center concept is Alouette Cycles in Bévilard. The stores will gradually go online. By next spring, around 40 specialist bike stores will be operating under the new Shimano Service Center concept.Service
Highly trained, the employees of the Shimano Service Centers are able to offer their customers the best possible service. This includes excellent maintenance and repairs as well as ensuring that every cyclist is guaranteed reliable advice on Shimano products and technologies. Furthermore, the Shimano Service Centers have access to the online Shimano communication system. This enables them to make warranty decisions more quickly.

Availability
Depending on the specialization of the store, the service centers are required to have the corresponding Shimano products and spare parts in stock. In this way, every customer can be sure that they will find the latest Shimano products and technologies in their trusted store and that they are also available.

Experience
For Shimano, it is crucial that dealers have the knowledge about their products and technologies. That's why Shimano offers exclusive training, workshops and presentations for service centers, as well as an e-learning program called Shimano-TEC. As a result, customers can expect professional service, maintenance and reliable technical advice from the service center staff.

The Shimano Service Centers also offer a wide selection of original Shimano products and spare parts as well as the opportunity to test the latest technologies and innovations.

Dealers who join the European Shimano Service Center network can benefit from special marketing activities, training programs, delivery of the latest Shimano products and additional sales support systems.

www.shimanoservicecenter.eu