Sram buys wheel specialist ZIPP

The component specialist SRAM is on a shopping spree again. To cover its gap in the wheel sector, the company is taking over the ZIPP brand. ZIPP is primarily known in road and triathlon sports for its high-quality wheels. The American company with its headquarters and production site in Indianapolis has also made a name for itself in recent years as a component manufacturer (cranks, handlebars, stems). However, Sram is probably only interested in Zipp's wheel technology as it already has a strong brand in this area with Truvativ.

There will be no changes to the number of employees, the company location or the sales structures (for the time being). In Switzerland, Zipp will be distributed by the still young company "Cycling United Bikes & Components AG". As with all previous acquisitions by Sram (Rock Shock, Truvativ, Avid), Zipp is also likely to be transferred to the long-standing Sram importer Amsler in the medium term.