Online activist Vroomen
With "2r", Gerard Vroomen, formerly at the helm of Cervélo, is bringing a monthly cycling magazine to the iPad tablet. On board as author is Paul Kimmage, who became famous after his cycling career as an investigative journalist on doping in the professional cycling world. In the first issue, Kimmage conducts an in-depth interview with Greg Lemond. "The reasons for 2r are simple," explains Gerard Vroomen. "There are important stories that cycling fans need to see or read. A multi-media magazine is a great format to do that. I also believe that cycling fans should have the opportunity to read Paul Kimmage's work. With his commitment to 2r, he will reach even more readers. We also want to focus on the riders. Because they are rarely asked for their opinion in discussions about the future of cycling, we want to change that." "2r" is currently only available for the iPad and can only be downloaded from the App Store using the latest software version.
2rmag.com

Distributor Kessler
Andy Kessler is also building up a second mainstay. The former BMC manager is entering the parts trade and supplying "Bookman" lights to specialist dealers. The LED lights, designed in Sweden, are colorful and have a minimalist design. The light-emitting diode is powered by two button cell batteries, and the lights are available in fast and slow flashing modes as well as parking light. Kessler is impressed by the new range: "The lights have one big advantage: they don't automatically come on in your pocket like competitor products because the switch is recessed. They are also a tad smaller and are therefore really pocket-sized."
bookman.se