Athertons build bikes, Industry Nine provides propulsion and Syncros provides pressure
Stuff picks
Gee, Rachel and Dan Atherton not only have a lot of riding skills, but also a lot of experience and know-how when it comes to bikes. The sibling trio are now taking the next step and launching their own bike company. Industry Nine is also making a name for itself with innovative hubs and Syncros with a manually operated pressurizer.