The young start-up "crick" from Zurich took off two years ago after a successful crowdfunding campaign and began producing crispbread based on cricket powder. Insects provide high-quality proteins, comparable to red meat, but have a much smaller ecological footprint than other meat or dairy products. The manufacturer claims an 85% reduction in greenhouse gases compared to beef. According to the company, "crick" therefore provides a delicious, healthy and ecological snack with excellent nutritional values for outdoor sports or as a snack - and it's 100% natural.

Lots of bare skin, but not as expected

In order to spread this message, the Zurich snack specialist is using images from the award-winning nude hiker series by photographer Roshan Adhihetty (Swiss Foto Award 2018) in its current advertising campaign. The campaign is running on social media and in themed magazines. The bold campaign has met with a range of reactions, from praise to censorship. According to "crick", the campaign has been blocked on Facebook but is still running on Instagram.

crick.ch