A backbone can mean a lot of things, and it can make you stand out: Crick - a Zurich start-up that is launching an insect snack - does this quite literally and explicitly. To support this in terms of advertising, naked wandering fists are used. Nicolai stands out with a completely different rear triangle: the Nucleon 16 Enduro features the Supre Drive, which offers a completely new interpretation of the rear derailleur.
