A look beyond one's own nose awaits participants at the "Bike Biz Revolution - Conference" on the day before Eurobike, Tuesday, September 3, from 1 to 6 pm. Following the call for active participation in Bike Biz Revolution, the topics have now been decided: lateral thinkers and visionaries had the opportunity to submit ideas and concepts with the aim of providing impetus that can harmonize digitalization and the bicycle industry in times of upheaval. These will now be presented and controversially discussed in several time slots on the Eurobike preview day. "The fact that the willingness to help shape the program was high shows that we have hit the right nerve with this topic. The participants can look forward to top-class content. When selecting topics and speakers, we deliberately opted for a mixture of technological pioneers and disruptors, but also very grounded idea providers with pragmatic solutions for the industry," promises Project Manager Dirk Heidrich. In the past, the day before the trade fair has already been used for a strong media exchange and for company events. Now it is being given a further boost.

The first thematic block of the Bike Biz Revolution conference is entitled "Data Driven Business" and deals with data-driven business models, which are playing an increasingly important role in times of big data. Presentations from Rose Bikes ("How digital information leadership works"), Bidex - Bike Date Exchange ("Disruption is for beginners"), Alex Thussbass looks at "Product data - the new oil of the sales machine" and agency boss Peter Post talks about "Platform Economy and presents the new digital industry platform for the global bike industry".

"The Future of Mobility" is the title of the next topic block. It will focus on the "connected bike" (Christian Anuth from Haveltec), the smart bike (Kresimir Hlede from Greyp Bikes), the extremely successful Swap Fiets bike subscription model (Martijn Obers) and, with Thomas Sauter-Servaes from the Zurich University of Applied Sciences, artificial intelligence and its influence on our mobility behavior.

After a coffee break, the last block will follow: In "The Future of Bike Biz", Scott and Adrian Montgomery from Cranktank will show how the bike market is changing in the USA. "Bicycle online trade - how digital sales tools are revolutionizing the trade of tomorrow" (Dr. Björn Stapelfeldt from Smartfit by Radlabor) and the "Change in mobility behaviour in the next 10 years" (Kristjan Maruste from Comodule) are on the agenda.

Moderator Frank Puscher, a journalist specializing in e-commerce, user experience, online marketing, digital transformation and new technology, will guide you through the entire "Bike Biz Revolution" program. Detailed information on participation and content is available at:
eurobike.com