Bosch E-Bike Systems will be exhibiting for the first time at the Bike Days in Solothurn with its own stand (K 80). "In Switzerland, the e-bike is already an integral part of cycling culture. In order to respond even more specifically to the needs of e-bike riders and prospective customers, we are specifically intensifying our marketing activities and presence at events such as the Bike Days in Switzerland," says Tamara Winograd, responsible for marketing communication at Bosch E-Bike Systems.

For this reason, the Swiss Bosch team has been strengthened by marketing professional Beat Brechbühl since April 2015. Brechtbühl works from Solothurn. The first point of contact for the trade is specialist consultant Markus Schleszies in the sales force, while the Swiss Bosch service partner Fuchs-Movesa AG also serves as a point of contact.

What will Bosch be showing at the Bike Days?
At the Bosch E-Bike Systems stand, the focus will be on connecting electric bikes and riders. According to Bosch, the Nyon on-board computer marks the next step in e-biking by recommending the right route to the rider and recording fitness and route data.

Testing is expressly encouraged at the Bike Days: visitors can familiarize themselves with the advantages of the on-board computer on the Nyon functional handlebars, and e-bikes from various manufacturers with Bosch drive systems are available for test rides on the adjacent test area. Bosch specialists will be on hand to answer any questions interested parties may have.