Sweet Protection is introducing the Deckard Mountain Bike Goggle, a new model designed for enduro and downhill riding. It combines a wide field of view, rugged construction, clear vision, and a design that pairs perfectly with the brand’s helmets. It will be available starting in May 2026 at authorized retailers.

Sweet Protection is celebrating 25 years of innovation in outdoor sports with a limited-edition anniversary collection. The Norwegian brand, known for high-end helmets, goggles and clothing, combines uncompromising protection with Scandinavian design. The special edition combines iconic classics with new colors and materials - a tribute to 25 years of safety, style and adventurous spirit.

The Norwegian brand Sweet Protection presents its spring and summer 2026 highlights, including the new Deckard MTB RIG® Reflect goggle for adrenaline-packed gravity adventures, the new Tucker III 2Vi® Mips helmet - specially developed for breakaway attempts in the peleton, solo runs and sprints, as well as new colors for all helmet models in the road, gravel, mountain bike and urban cycling sectors. The collection will be available at selected Sweet Protection dealers from February 2026.

Some bikers are headless on the road. For everyone else, there are a few good products that protect, entertain or relax. So that the clever heads don't cause trouble for other road users like the former.

Norwegian brand Sweet Protection has launched a completely new range of full-face helmets worn by Emil Johansson and Vali Höll, among others. With a deep-rooted passion for developing first-class protective equipment that combines the highest levels of safety, innovative design and strong performance, Sweet Protection is proud to present this ground-breaking helmet line. The new platform includes three different models based on the brand's advanced 2Vi® technology, with the Fixer Carbon 2Vi® Mips as the top model.

Safety is in Sweet Protection's DNA and the new Primer Mips helmet also aims to fit seamlessly into this philosophy. The helmet is equipped with a two-shell construction that makes it even more robust: the shell is designed to give the helmet high impact resistance and shock absorption. Underneath, the EPS material of the Primer Mips is injected directly into the shell using an in-mold process to ensure the best possible bond between the two layers.