The bike clothing company Maloja has won the German Design Award 2024 in the Excellent Product Design category. The prize actually goes to the kids of Maloja employees. Because they helped the company to design a very special collection.

Maloja wants to equip people optimally for all weathers and protect the environment at the same time. To this end, Maloja has developed the cembra® shell series with innovative membranes. The membrane is compared to the bark of a tree: the name cembra® for Maloja's Shell series is derived from its Latin name "Pinus cembra".

Disused bike parts or clothing do not belong in the natural cycle. Busch & Müller, Maloja and Qwestion & Mover are now proving the opposite: while the lighting specialist has developed the "IQ-XS friendly", a headlight with a 100 percent compostable plastic housing, the hip bag from Qwestion & Mover can theoretically also be disposed of in the compost. For the first time, Maloja is offering organic jerseys whose Primaloft biofiber-based fabrics are completely biodegradable.

What do Magura and Maloja have in common? Yes, exactly, a clothing line. And it's quite something, because the specialists at Maloja have been at work on it for four generations. The collection covers the sporty segment as well as the time after biking.

The all-female team "Ghost Factory Racing" has signed Finja Lipp, an up-and-coming young athlete. The German is not the only addition to the team, however, as they are delighted to welcome Maloja as their new clothing partner.

In addition to single-colored versions, Maloja now also offers five different design variants of mouth-nose masks as well as two versions for children. As with the single-colored masks, the bike fashion provider has also placed great emphasis on functionality with these models: The three-layer mouth-nose masks are made from breathable polyester fabric and are equipped with a fleece insert as a droplet filter.

The fact that so-called end consumers near the border also shop across the Rhine is nothing new. That's why the news that the bike clothing company has opened a flagship store in Freiburg im Breisgau is perhaps not entirely out of place here.

For the 2019 summer season, Maloja is introducing a comfortable piece of "freedom" between the seat and cycling shorts: the "Freedom" seat pad is designed to be comfortable, low-friction, breathable and shock-absorbing. The new, laser-cut seat pad is used in Maloja's new "DaintM." bib shorts.

The trendy Upper Bavarian clothing company is always on the lookout for new subjects: after batik, it's now Japan's turn, and there's a dyeing technique called shibori. The result is typical Japanese motifs such as waves or blossoms, which are crossed with alpine flowers - and end up on bike pants and jerseys.