Canyon sets its sights on the USA

The Koblenz-based bike manufacturer, which relies on direct sales, is setting its sights on a new market: from spring 2017, Canyon bikes - known as pure cycling in Germany for trademark reasons - will also be sold across the pond.

For the step to market Canyon in the USA, the Koblenz-based bicycle manufacturer, headed by Roman Arnold, is entering into a partnership with the US-based company TSG Consumer Partners LLC. This alliance is intended to help Canyon adapt to the legal and economic peculiarities of the US market during its planned expansion.

Canyon is currently active in Europe, Asia and Australia. With a new company headquarters and the introduction of new operating software at its headquarters in Koblenz, Canyon has recently repositioned itself in terms of infrastructure.

www.canyon.com