After a successful first season in the Swiss domestic market and a much-noticed appearance at the last Eurobike, Naloo has created the structures in recent months to serve specialist bicycle retailers in Germany and Austria. From the end of February, the entire range of the young Swiss children's bike brand will be delivered to specialist bike retailers from a warehouse in Germany. Naloo promises that available goods will arrive at the sales partners within one to two days of receipt of the order. Invoicing will be carried out by the brand owner Element Sports Trading GmbH in euros.

Naloo CEO Bruno Gross explains the expansion of the sales area to the entire German-speaking region with the brisk demand from Germany and Austria: "Since we presented Naloo at Eurobike last summer, we have been receiving a steady stream of inquiries from specialist stores who want to include our bikes in their range. This confirms to us that the Naloo concept is also well received in these two neighboring countries. "

Clever frame design for different body sizes

Gross believes that the main reason for this success is that the brand's own "Adaptive Frame Design" is understood and accepted. "Thanks to this special frame design, all Naloo bikes have a very low step-through and the saddle can be positioned very low. This allows children to switch to a bike with a wheel size that is not yet suitable for their size on conventional children's bikes at a very early age. This also makes it very easy to change to the next larger bike. When the saddle is removed, the seat post also moves further back, increasing the distance between the saddle and handlebars. This allows children to ride their beloved bike for longer and delays the purchase of a larger bike."

Child-friendly and uncomplicated

As further advantages for Naloo, Gross cites the fresh color palette, which is well received by both children and parents, the low weight of the bikes, the robust and child-friendly components and the tailor-made accessories: "We offer matching mudguards, stands, luggage racks and water bottles for the bikes in the three available bike sizes. The dealer doesn't have to think long or tinker to attach these parts - they are perfectly matched to the bikes and can be attached quickly and easily." At the heart of the current Naloo product range is the Chameleon model, which is available in the three wheel sizes 16", 20" and 24" and in five colors each.

Presence on social media and at festivals

In order to raise awareness of the brand in Germany and Austria, Naloo will launch a campaign on Instagram during the spring months. The children's bike brand will also be taking part in the bike festivals in Riva del Garda and Willingen this spring. The first additions to Naloo's core range will be presented at these two public events.

About Naloo Bikes

After two years of development work, the Naloo brand celebrated its premiere on the Swiss bike market in spring 2018 and was presented to an international trade audience for the first time at Eurobike a few months later. Within less than a year, Naloo has secured a firm place in the Swiss domestic market. The brand is already offered by over 60 specialist bike stores.

The Naloo brand is backed by the Swiss trading company Element Sports Trading GmbH, which has been making a name for itself in the domestic bicycle market for eight years as a distributor of well-known bicycle, component and accessory brands. Company owner Bruno Gross is also the driving force behind Naloo. The passionate sports and everyday cyclist draws on his experience from over twenty years of working in the bicycle industry.Naloobikes.com