With the start of the new season in September 2011, the two companies are joining forces and Chris Sport is taking over the exclusive distribution of Swissstop products in Switzerland. "This will allow Chris Sports to supplement its range of high-quality and attractive products for specialist retailers in a targeted manner," explains Damian Wirth, CEO of Chris Sports on May 7 at the Bike Days.

Rex Articoli Tecnici was specifically looking for a reliable partner. "A competent sales team, reliable customer service and efficient logistics were the main criteria in the search. In Chris Sports, we have found the partner we were looking for for a successful and long-term future," says Carlo Lorandi, Sales Manager at Rex Articoli, explaining this strategic decision.

In Switzerland, the Ticino-based brake pads have become the market leader thanks to Hübi Gmür's continuous development work. Gmür had also driven the products forward on the international market; with over 30 distributors, Swissstop products are available worldwide and wheel manufacturers such as Easton, Mavic, DT Swiss and Lightweight work with Swissstop as an OEM supplier or recommend these products.

Hübi Gmür gives an insight into his work at the Chris Sport press event on the Saturday of Bike Days: "Once again, it's important for me to be able to take a break. Over the past eight years, we have succeeded in building up a broad, qualified dealer network and making Swissstop known nationally. However, due to the steady growth in business, we have reached the limits of our current sales organization. I am delighted to be able to pass Swissstop on to a competent partner."

www.chrissports.ch
www.swissstop.ch