Last week, the tenth Cube Concept Store China was officially opened in Beijing's Dongcheng District. Cube Bikes Head of Global Sales, Chris Archer and Philip Niu, General Manager of RicG, the distributor in China, hosted the official opening ceremony.

At the ceremony, Philip Niu said, "Cube came to China as a brand in 2013, and since then, a total of ten stand-alone stores have been opened by regional partners to place the brand in the market for both customers and distributors. Stores like this allow us to represent the brand and give retailers an example of product presentation."

"It is a great honor to be a part of another opening. The hard work and dedication of our partners in Beijing and our distribution RicG have helped to build a beautiful concept store in the center of Beijing," comments Chris Archer of Cube.

Furthermore, the German bike manufacturer with international appeal has announced that six more points of sale are already being planned to open this spring in other locations in China.

www.cube.eu