The 48-year-old Albert Kruker has been Tourism Director of Lenk-Simmental in the Bernese Oberland since 2012. Previously, the business economist was head of location promotion for the canton of Glarus. Albert Kruker also has close ties to tourism in the canton of Graubünden: he was responsible for marketing at Savognin Tourism for seven years and helped to set up the Ela Nature Park office after it was founded.

Great experience in Swiss tourism

"Albert Kruker brings a great deal of experience and a deep understanding of the challenges and opportunities of tourism in the Alpine region," says Toni Morosani, President of the Board of Directors of the Davos Destination Organization. "Together with our team and our tourism service providers, he will further increase the attractiveness of the destination, strengthen cooperation with local partners and seek innovative solutions to continuously improve the guest experience."

"Davos Klosters is a unique destination. The diversity of nature, tourist infrastructure and hospitality, the unique history of tourism and the clear vision for sustainable positioning in the future make Davos Klosters something very special as a vacation and leisure destination, but also as a place to live and work," says Albert Kruker after his election. "I am delighted to be returning to Graubünden, joining the team at the tourism organization and playing my part in leading tourism in Davos Klosters into the future."

Branschi until the summer of 2024

The incumbent Reto Branschi will continue to lead the Davos Klosters tourism organization through its 34th winter season before retiring. Branschi is largely responsible for the region's rise to become one of the best-known and most successful mountain bike destinations in the Alps. Under his aegis, the clear positioning of single trails has been achieved. There is continuity in terms of mountain bike positioning, as Albert Kruker himself has "chain oil in his blood".