E-bike sales grow by a fifth in 2019
The high demand for e-bikes continued unabated in 2019. In percentage terms, however, growth was not quite as high as in 2018, which went down in history with a record increase of 27%. Compared to the previous year, sales in 2019 rose by 19.1% to 133,033 e-bikes. In the same period, the overall bicycle market grew by 5.2% to 363,497 units - albeit slightly at the expense of pure muscle bikes (-1.4%). E-mountainbike sales, which had literally exploded in 2018 with an increase of more than 50%, developed less dynamically. In 2019, their share grew almost in line with the e-bike market to a total of 51237 (+18.5%).
The gravel bike is proving to be a niche but booming product. This hybrid of mountain bike and racing bike does not appear in the 2018 statistics because it is not recorded as such. The gravel category was surveyed for the first time in 2019, with 5,992 units sold.
According to Velosuisse statistics, mountain bikes with 26-inch wheels are not threatened with extinction, with around 15,000 of them finding buyers - while 39,019 mountain bikes with 27.5-inch wheels and 38,445 mountain bikes with 29-inch wheels changed hands. The 27.5-inch format dominated the e-mountainbike market with 37,090 units sold, while the 29er counterpart with motor sold 12,293 units.Overall, the market for mountain bikes with and without an electric motor is growing only hesitantly: while 137,238 such bikes were sold in 2018, growth in 2019 was rather modest at 143,805 units and 4.5 percent, but on a par with the same period in 2018/2017.The statistics from Velosuisse are available here:
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