"Trends, innovation and digitalization - terms that are repeatedly used in connection with the Eurobike trade fair and that should also apply to our online presence. Our website with all its program content and services has been fundamentally modernized and renewed. Especially in view of the constantly increasing mobile usage behavior," explains Division Manager Stefan Reisinger.

One particular concern was a clear list of exhibitors. In addition to improving user-friendliness, the focus is on providing additional information about the exhibitors. Visitors to the website can look forward to expanded exhibitor profiles that include videos, social media links and contact persons. An intuitive search function helps to find these profiles even faster: Exhibitors and brands, product groups, hall overviews or suppliers from specific countries can now be filtered out directly with just one query.In addition, eurobike.com now goes one step further than just the trade fair offering: from Urban Mobility and Sport Performance to Bike Community (B2C), Eurobike Global and Inside Bike Business (B2B) - you can now find up-to-date content on these five topics all year round. A keywording system links these topics with corresponding suppliers and daily events at the trade fair.

"We are successfully implementing two conceptual goals on eurobike.com: More space for exhibitors to also present themselves and their products online and the opportunity to create momentum for the industry through content and topics," says Peter Post, Managing Director of Scholz & Volkmer, the agency responsible.

Starting with the new key visual, which was presented last year, Eurobike is undergoing a complete makeover. Now comes the website upgrade. But the trade fair organizers have even more in the bag: In addition to the internet and social media appearances, a Eurobike app and a digital B2B tool will also be published for the start of the trade fair.

The new site can be found under a shortened URL: www.eurobike-show.com will now become www.eurobike.com. The website relaunch is being implemented with the support of the agency Scholz & Volkmer.

Eurobike 2019 is aimed at trade visitors on the three working days, September 4 to 6, and at all bike fans with the Eurobike Festival Day on Saturday, September 7, 2019.