Focus is revamping its e-mountain bike lineup and launching the JAM, SAM, and THRON models for the season with new specs and colors. The JAM 8 and JAM 9 also feature a new frame with an integrated Bosch Kiox 400C. At the top of the lineup is the JAM LTD, limited to 200 units, featuring Shimano XT Di2 and Fox Factory suspension.

With “Friends of Brand,” Thok E-Bikes is expanding its brand universe to include four athletes from various disciplines. Giulia Zacchetti, Christian Buniva, Federico Tomasoni, and Eric Anselmo are not merely sponsored riders; they will use their stories and riding styles to demonstrate the diverse ways in which e-mountain bikes can be used.

With its new store in Zurich, Garmin is rounding out its presence in German-speaking countries. The active tech company is opening its third company-owned store in the DACH region, centrally located on Füsslistrasse. Garmin is celebrating the grand opening together with Managing Director Kai Tutschke, Country Manager for Switzerland Prisca Collins, and freeski athlete and Garmin Ambassador Andri Ragettli.

Get a feel for them, hop on, and hit the trail: From September 4 to 6, Lenzerheide will once again become a massive test site for the Bike Kingdom Testride. More than 40 brands will be bringing their latest bikes and products. Visitors can try out the new models right on the marked test loops or the Bike Kingdom trails.