The highlight was also the end: in October 2017, Markus Bauer crowned his racing career with the title of German marathon champion. However, his team disbanded immediately afterwards and Bauer was left without an employer. However, the 28-year-old Bauer is not giving up. He set up his own bike brand in record time and says: "I'm no longer a mountain bike pro, but want to continue living my passion for cycling as a manufacturer of e-MTBs. I'm launching my first own e-mountainbike under the brand name Infront in 2018. This sentence makes me proud".

The prologue to the Infront brand portfolio is a hardtail with a Bosch motor, which is available to buy directly. A dropper post, add-on parts from SQ Lab and the battery integrated in the down tube set the tone. Bauer not only relies on direct sales, but also on personal proximity to the customer: The company boss will personally deliver the bike to the customer for orders received by July 15.