The first Cube concept store in Switzerland opened on February 27 at Rossbodenstrasse 20 in Chur under the name Cube Store Chur by Imholz. An exhibition was created on over 500 square meters of exhibition space in which the Cube brand can be presented in a representative and comprehensive manner. In addition to the large selection of bikes, a wide range of clothing and accessories from the Bavarian manufacturer is also on offer.

Daniel Huber, a proven cycling expert who is well known in the scene, has been hired as branch manager. Nina Giacomelli is also part of the team. Together, the two will guarantee high-quality expertise and impeccable service - both in sales and in service and repairs.

The first highlight of the new Cube Concept Store in Chur will be the spring festival on March 20-21. There will be a variety of attractions around the bike exhibition. Of course, Cube will also be on site with a test stand and lots of test bikes.