3T, the Italian gravel and road bike brand, is introducing a new concept for dealers to order bikes for 2024: Dealers no longer have to pre-order bikes, but can reserve production capacity and make last-minute decisions on model, size, color and equipment.

3T's in-house carbon production offers retailers maximum flexibility. Rene Wiertz, CEO of 3T: "Overstocks, missed sales and margin-deteriorating discounts are a thing of the past".

With the new program, dealers will no longer be forced to pre-order 3T's Made-in-Italy models and guess the exact specifications and colors well in advance. Instead, dealers can reserve production capacity for the next 12 months and make the final decision on which model, color, size and specification they want to receive six weeks before delivery.

The production capacity available for 2024 is 5000 units, and 3T will continue to rapidly expand this capacity.3T.bike