The ground-breaking ceremony for the new Storck Store Wertheim will take place on Almosenberg. On a site area of around 2,500 square meters, Storck Bicycle is continuing to implement its new sales strategy "Sales 4.0", a combination of online sales and its own stores, with a new building. On two levels, there will be a sales area of around 290 square meters with a coffee bar and workshop area in the basement and a virtual training area, an area for bike measurement and seat position analysis and a cosy lounge on the 140 square meter upper floor.

With sales growth of around 70% in 2019, the "Sales 4.0" strategy has been a great success, especially in the company's own stores and studios. A total of 16 Storck Stores & Studios worldwide now complement the online sales launched in mid-2018. Four of these stores are currently located in Germany: in Idstein, Munich, Düsseldorf and Heitersheim.

Markus Storck, founder and Managing Director of Storck Bicycle, says: "With this new building, we are underlining the consistent implementation of our new sales strategy, which has developed into a very successful solution for our business. The Storck Store Wertheim will be another groundbreaking milestone on the way to a comprehensive and customer-oriented concept in the bicycle industry."

storck-bikes.com