The Infotech impresses with small and large topics: The specialist dealer gets the casual tip that the damper pump indicates the air chamber pressure very inaccurately. The next seminar opens the big barrel and talks about the future of the specialist trade. But it's not just small and large topics that make up the event - there are different types of training courses from which the knowledge-thirsty mechanic or managing director can put together their training potpourri. However, one type of training remains dominant: as in school, frontal teaching prevails. The expert lectures, the students listen.

But it also works the other way round, as experienced during the seminar "Do you have fans?". The speaker divides the packed seminar room into four groups of participants. These Infotech visitors suddenly face each other and work together to develop ideas on why a business is doing well or badly. An initial, albeit subsequently frontally moderated, discourse is initiated.

Erfa groups in Lucerne
This exchange between industry players is already one of Infotech's strengths. Participants praise the informal entertainment part on Wednesday evening - such as the Motorex aperitif or the dinner. Why not bring this strength to the fore?

It would be conceivable to emphasize this communicative character of the event more strongly in Lucerne. Perhaps even hold Erfa groups? A moderated exchange of experiences on topics such as succession planning, hourly wages, product range design, product presentation, employee management or supplier analysis - also as a counterpoint to frontal teaching? Infotech could be the right place to overcome the isolation of the individual merchant and facilitate an exchange between the players.

News, features and availability...
The following assumption applies: A specialist retailer with a thirst for knowledge who visits Infotech was most likely at Eurobike four months ago. Does it make sense to present these 2013 products to him again in January? He usually gets to know the people behind these products up close at Infotech - and that's a positive thing. But does he really get enough new knowledge to justify such a seminar - or is it just a promotional program? Can't such a large and at the same time intimate industry meeting be used more skillfully than for mere advertising?

The seminar organizers, who rely heavily on pure product presentation, could - see above - take care of organizing Erfa groups. And still present their products at the same time. It is well known that products should be linked with emotions for success in marketing.