On December 8, 2001, the doors of the third "m-way" store opened in Geneva at Rue de Lausanne 54, in the immediate vicinity of Cornavin main station. On almost 200 square meters, interested visitors will find a comprehensive range of electric vehicles, accessories and additional services such as green electricity certificates, financing and insurance. Individual mobility solutions incorporating home charging stations and infrastructure products are designed to make the new mobility even more accessible to customers.

"m-way" is particularly proud to announce that the Chevrolet Volt will also be coming to Geneva as part of the store opening. Interested visitors will have the opportunity to find out all about the Chevrolet Volt and take it for a test ride.

Hans-Jörg Dohrmann, Managing Director of "m-way", explains: "We are very pleased that we are now opening our first location in French-speaking Switzerland in Geneva. It is very important for us to become a national provider of mobility solutions of the future. Electromobility is highly valued by the population of French-speaking Switzerland. There are also numerous initiatives to promote this form of mobility here."

According to Dohrmann, further "m-way" store openings are planned for the near future. In March 2012, a second store will be launched in Lausanne in western Switzerland. The company will then open another location in Basel in July. A sixth store in the federal capital of Bern is planned for later in the year.

The electromobility specialist opened its first store in Zurich's Gotthardstrasse in October 2010, followed by a second location in St. Gallen in May 2011. As a subsidiary of Migros, "m-way" is working with partners to promote the topic of new mobility. For example, the company is also involved in e-car sharing projects in collaboration with Mobility, SBB and Siemens.www.m-way.ch