Mavic to take over Swiss distribution itself in future | Ride MTB

Mavic to take over Swiss distribution itself in future

The rumor mill has been churning for a while, but now Mavic-Adidas Cycling has confirmed in a press release that distribution for the Swiss and Austrian markets will be taken over by the company itself as of September 1, 2004.

This development had been announced since the integration of Mavic and Adidas into the Salomon Group, so it hardly comes as a surprise. Mavic points to positive experiences with direct supply to specialist retailers in the USA, France and Germany. As of September 1, Loup Sport will no longer be responsible for Mavic in Switzerland. Chris Sports will remain the contact for Adidas Cycling's 2004 / 2005 winter collection: the corporate headquarters will take over the sceptre for the 2005 summer collection.


Note: This content has been automatically translated from German. Please report any incorrect translations.