Mavic to take over Swiss distribution itself in future
This development had been announced since the integration of Mavic and Adidas into the Salomon Group, so it hardly comes as a surprise. Mavic points to positive experiences with direct supply to specialist retailers in the USA, France and Germany. As of September 1, Loup Sport will no longer be responsible for Mavic in Switzerland. Chris Sports will remain the contact for Adidas Cycling's 2004 / 2005 winter collection: the corporate headquarters will take over the sceptre for the 2005 summer collection.
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