The panel discussion was attended by Martin Vincenz (CEO of Graubünden Ferien), Kevin Suhr (Managing Director of Bikeplan) and Ride editor Thomas Giger. Dave Spielmann led the discussion, with Marc Guggenheim (SBB) and Flurin Dörig (Swiss Cycling Guide) joining in.

The lively discussion focused on current challenges and prospects for mountain biking in the areas of urbanity/tourism, mobility and coexistence. That cities should undergo a change in mentality from a problem to an opportunity perspective. And that tourism can learn from the experience of cities in dealing with problem areas and user management. The discussions with the SBB on the subject of bicycle transportation are also interesting, as they are faced with the crux of an enormous selective demand. It is interesting to note that the SBB Group management should fundamentally consider whether it is positioning rail travel for the future or whether it should revolutionize itself with its previous commuter focus and rigid systems. After all, the rail infrastructure is already at its limit, and not just for cyclists, in the knowledge that leisure sports will continue to grow.

All in all, an interesting and worthwhile discussion to give some fundamental thought to the meaning and purpose of mountain biking.