Ritzler switches from Rock Shox to Fox Racing

As of today, Christophe Ritzler is no longer head of Rock Shox's European sales headquarters. Instead, he will take on the same role for FOX Racing with immediate effect: High-end supplier FOX was able to celebrate great success in the first business year after launching its suspension forks. The sales structure is now being expanded in order to optimally serve European bicycle manufacturers as well as specialist dealers.

When SRAM took over the majority of shares in Rock Shox, the Americans announced that they would initially bundle support for European OEMs at SRAM's European headquarters in the Netherlands. This was not explicitly stated at the time, but was clear to industry insiders: This means that the days of Rock Shox's "EuroSales" office on Mühlemattstrasse in Bern, which had previously performed precisely this task, are numbered.

Christophe Ritzler has now drawn the necessary conclusions and found a new employer in FOX Racing. FOX, known as a specialist for suspension struts, has been able to establish itself in the seemingly consolidated suspension fork market with high-quality, expensive products within a very short space of time and is now responding to the rapidly growing market share by expanding its European representation, which was previously almost non-existent.