Rose concept store is "Store of the Year

On a par with retail giants such as Ikea and Rewe, German bike manufacturer Rose wins the "Store of the Year" award for its concept store in Munich. This is the first time that a store from the bike industry has received an award from the German Retail Association.

The Rose Biketown Munich received the Stores of the Year Award from the German Retail Association (HDE) in the "Out of Line" category. The award was presented for the exemplary combination of bricks-and-mortar retail with digital media and online retail.

The central idea of the new store concept is to configure bikes according to customer requirements. There are 20 tablets available in the store for this purpose. Customers use these to put together their dream bike so that it is ideally tailored to their area of use, ergonomics, budget and technical preferences. In this way, Rose is also making the bike configuration known from the Internet available in stationary retail outlets. Customers can even start designing their dream bike at home and complete it in-store with expert advice.

New Coutntry Manager
The German bike manufacturer has had a new man on board for the Swiss market since 2015: Mike Maurer is acting as Country Manager Switzerland for Rose. Maurer has extremely in-depth knowledge of the Swiss bike market and was previously the Swiss representative for the bike manufacturer Bionicon.

www.rosebikes.de