Scott Sports snaps up Powderhorn
"Powderhorn is undoubtedly an ideal addition to our portfolio. The demand for authentic winter sports brands with heritage is unbroken, which made Powderhorn a perfect choice for us," says Beat Zaugg from Scott Sports.
Christian Bättig, who took over the brand rights for Powderhorn in 2006 and was CEO until 2013 and will continue to advise the brand in the future, says: "With Scott, we have found a partner that provides us with the necessary expertise, sales power and supply chain for further international expansion. In this respect, I couldn't have imagined a better Swiss solution for the further development of the Powderhorn brand."
In a first step, Scott will adapt the distribution of Powderhorn while at the same time continuing to develop the brand. Distribution for Switzerland will remain with Chris sports. The first result of this new constellation will be on display at ISPO in Munich from January 26 to 29, 2019.www.powderhorn-world.comwww.scott-sports.com
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