Duer's mission is simple: to combine style with function. The jeans brand was founded in 2013 by Gary Lenett in Vancouver. The aim was to develop a pair of trousers that are fashionable and suitable for everyday wear, but still have the benefits of functional clothing. Lenett has 25 years of experience in the production of jeans and has made pants for major jeans brands such as Levi Strauss. The first models are produced in the company's own production facility in Pakistan and the first, so-called L2X Performance Denim, generates over 50,000 US dollars via Kickstarter in 2014, giving the brand its first boost and opening doors and opportunities for further models. The second Kickstarter campaign for the N2X No Sweat has already raised 250,000 US dollars.

The base of the pants, the L2X performance denim fabric, works with the properties of traditional denim, further enhanced by an exclusive fiber blend. According to the manufacturer, this fabric with elastic stretch is around 30 percent lighter and more durable than normal jeans. The integrated Coolmax fiber technology allows moisture to evaporate and ensures temperature-controlled comfort. A good climate is also ensured, the treatment with the antibacterial Silvadur neutralizes odours. Duer jeans are therefore suitable for an active lifestyle and can be worn all day long: So on the bike to work, a business meeting and then still at the bar with a beer with friends.

The Duer jeans are available fresh from stock from Swiss distribution heavyweight Chris Sports, which is known as a supplier of brands such as Rocky Mountain, Mondraker, Race Face, Onza, Bell and Giro.

duer.ca