Mavic had always flirted with the pedal business and also worked the market with independent products. For example, with the "EZ Ride" concept, the French company introduced a system that used magnets to create the connection between the pedal and shoe rather than a cleat. In the racing bike sector, Mavic introduced its own click pedal, the "646 LMS", in 1990.

Cooperation instead of going it alone
Now Time and Mavic have announced that they are entering into an agreement and collaboration for the development and marketing of click pedals. The road model Iclic and the bike model Atac from Time serve as the basis for this.

Developing new technologies
Roland Cattin, President of Time, says: "Such a strategic alliance allows the two brands, which remain independent, to share their experience and join forces. We want to explore new technological opportunities."

Bernard Millaud, President of Mavic, agrees with this statement: "I am convinced that this alliance will contribute to the success and development of both our brands. Our respective expertise will enable us to meet consumer needs with the most powerful and innovative solutions."

time-sport.com
mavic.com