I was lured onto the wrong track by a can crusher. The tubes looked a bit like suspension forks and so I thought Yeti had upgraded some mountain bike scrap. A few clicks of research later and it was obvious: Yeti, the brand with the Can Crusher, has nothing to do with the cult bike manufacturer. I should have noticed that from the logo, but I was far too impressed by the can-crusher mechanism with wall mounting.

My interest in Yeti, the non-bike manufacturer, grew when I read the post by a gear journalist who credited the brand with saying its cooler would probably survive several apocalypses and that ice in its thermal cup was as safe as the gold in Fort Knox. Another member of the media dropped a tree on the box. The beer inside remained unharmed. There are also transport containers that would probably also cut a fine figure on space walks and an outdoor dog bowl made of stainless steel at a stylish price of 55 euros.

Over-engineering is the brand's design principle, according to the journalist mentioned first, and Yeti itself uses the term in the description of the can crusher. But that is only partly true. The products are not only well thought out down to the last detail, but are also so solidly constructed that a lifetime guarantee is not enough. Three to four generations would be more appropriate.

Are Yeti's bikes just as durable and over-engineered? I say no. They are definitely high-quality and also rather high-priced, but are in the average range of premium bikes. Yeti fans will see it differently. But this level of perfection, combined with a corresponding price, would probably only be paid for by the most hardened of Yeti disciples. But for that, the bike would have to be indestructible.