You probably wouldn't have expected these products from Shimano | Ride MTB

You probably wouldn't have expected these products from Shimano

If you're only casually involved with bikes, you'll probably still have one brand name stuck in your head: Shimano. However, the Japanese company is not only good at bicycle components - it also offers a wide range of products for fishing and some items for rowing, which are closely related to bicycles. Ride shows some similarities with the bike business.

"Ultegra XT" - that's a mixture of road and mountain bike nomenclature, the cyclist thinks. But for fishermen, this is quite normal, because this is the name of a reel that can be used to reel in fishing line. Shimano's fishing range is quite broad and deep - in no way inferior to the cycling division. It's funny that names that are familiar from the cycling universe crop up here.

There are also technology synergies that Shimano can exploit in the three divisions. For example, in the freewheel of the fishing reels. Or in the rowing division - the smallest division alongside Cycling and Fishing - there is a range of click shoes that is closely related to the SPD clickies. This is not called "SPD - Shimano Pedaling Dynamics", but rather "SRD - Shimano Rowing Dynamics".

In the group as a whole, i.e. with cycling, fishing and rowing equipment, Shimano achieved a turnover of 2.54 billion euros in the 2017 financial year. Shimano generates just under four-fifths of its turnover with its bicycle components and just under one-fifth with fishing accessories. Rowing products account for less than one percent of turnover.

shimano.com


Note: This content has been automatically translated from German. Please report any incorrect translations.