Founded in 1988, the wheel specialist Zipp was acquired and taken over by SRAM LLC. seven years ago. As the Swiss distributor of the Sram brand, Amsler & Co AG had previously been left out of the distribution of the fast wheels known for their aerodynamic shapes for contractual reasons. The Swiss Sram distributor is now closing this gap, while the Zipp products will continue to be offered by the Lucerne-based supplier CUAG.

The range of Zipp products is being continuously expanded, says Alain Baumann from Amsler. A successful start was made a year ago with the sale of handlebars, headsets, seat posts and spare parts. In the meantime, accessories and two models from the wheel collection have been added. Now the company is going one step further. From January 2014, the high-quality carbon wheels will also be sold from stock in Feuerthalen.Amsler is ready to offer its services to the trade as the second Zipp supplier. The new program will be presented for the first time at the Infotech training event in Lucerne. Various activities are planned to mark the start of the new cooperation: In addition to a competition and an exhibition of the current collection, specialist retailers will also be able to benefit from attractive introductory promotions.www.amsler.ch
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