140 wheels for the world championships

World Championships don't just have a special status with the athletes. Many equipment suppliers also attach great importance to the highlight of the season, so much so that frames are sometimes repainted. DT Swiss, on the other hand, supplies its sponsored cross-country and downhill athletes with a total of 70 wheelsets in the World Championship design. This required a lot of preparatory work.

"Nine months ago, we let the order out internally. We then estimated how many wheels would be needed to implement this marketing idea," says Florian Hänggi, Marketing Assistant at DT Swiss, explaining how this project was started.

In total, around 40 XRC1200 wheelsets have been assembled and wrapped at the DT Swiss headquarters in Biel over the past few weeks. Jolanda Neff (Kross), on the other hand, relies on the wider XMC1200 wheels, continues Hänggi.

Around 30 FR1950 wheelsets are destined for the downhill athletes. "There are a few wheel types among them that are not yet ready for production," says Hänggi, giving us a little insight. Our question about the special features of these is answered with a silent smile - top secret then.

The special world championship wheels can be admired - to name just a few - on the Cube downhill team, Scott-Sram, the Kross team bikes and the Devinci downhill bikes of the Swiss "Team Project".