On December 1, 2015, the "Urs Freuler Shop" in Uster becomes the "Assos proShop Uster". More brands are added to the range and a world champion in individual time trials takes over the business. The "Urs Freuler Shop" moves from Uster to the upper part of Lake Zurich.

With the Offroad Rally collection, the Ticino-based company is presenting clothing that has been specially developed for mountain biking for the first time. For 2015, there are two technical tops - racing and all-mountain - as well as a pair of trousers designed to meet the highest demands.

The Ticino-based cycling clothing couturier Assos is entering the eyewear business. In order to gain expertise in optics, the lenses were developed together with the specialists from "Carl Zeiss". The aim of the new eyewear development was to achieve a large field of vision without optical distortion.