Under the "zegho" label, Assos is launching three glasses on the market: "zegho werksmannschaft" with a white frame and black lenses, "zegho noire" with a black frame and black lenses and the "zegho amplify" with a black frame and yellow lenses.

A new concept called "Tunnel Vision" has been developed for the "zegho" eyewear line in collaboration with the optical specialists at "Carl Zeiss". With "Tunnel Vision", the lower third of the lenses are clear and darkened by a sharp gradient in the two upper thirds of the lenses. This allows the cyclist to enter a tunnel or a shaded area without the feeling of suddenly being in the dark. A minimal raising of the head is all that is needed to see through brightly and clearly again without having to remove the glasses. This allows the driver to keep their glasses in front of their eyes and their hands firmly on the steering wheel

The "zegho" glasses have been available from GPR AG in Uster since December 2011. After the first batch was quickly sold out, full availability will be restored in mid-February with all three pairs of glasses. While Assos products were available for purchase by all GPR customers from specialist retailers until the end of 2011, the Usterm-based parts and bike supplier is focusing on more exclusive distribution for 2012. From January 1, 2012, GPR AG will only supply Assos products to authorized dealers. Authorized dealers are those who place seasonal pre-orders and keep a minimum stock of articles in stock. With this step, the Uster-based supplier wants to increase the Assos supplier's expertise and strengthen its position on the market. In addition, a structured and comprehensive sales organization for Assos in Switzerland is to be established.

www.gprag.ch
www.assos.com