Comeback mode activated: Founder brings YT back | Ride MTB

Comeback mode activated: Founder brings YT back

Markus Flossmann

YT is officially back in the hands of its founder. Markus Flossmann has bought back the YT Industries brand and wants to take off with the new Young Talent Industries GmbH - with a lean structure, clear mission and a return to what made YT great: uncompromising bikes, fair prices, genuine passion. "Back to the roots is not a slogan - this is our new start," says Flossmann.

A large part of the old team is back on board, including know-how and YT DNA. Operations at the old site in Hausen have been up and running again since November 15. A key aspect of the comeback: the outstanding orders from the insolvency. Almost everything has already been delivered or reimbursed, with a few items still being reworked. Anyone who feels they have been overlooked is asked to contact stormsurvivor@yt-industries.com directly - top priority is guaranteed. Short-term delays are possible, but Flossmann makes it clear: "Everyone gets what they paid for."

Customers first

YT says it is in the process of building a global service network - with more local partners, better accessibility and a particular focus on North America and the UK. Until all this is in place, the global service center will continue to help everyone - regardless of whether they are an old bike or a US customer. Following delivery problems, almost all models are available again: the EU and UK will see the bikes online from this week and next, with the USA to follow later. Orders will be placed exclusively via the new GmbH - with secure systems and functioning logistics. 

The goal: trust back, products forwards. 

The next few months will be about stabilization, new bikes and winning back the community. Flossmann will soon be telling people in person how YT has ridden through its toughest chapter.


Note: This content has been automatically translated from German. Please report any incorrect translations.