Eurobike: A look behind the scenes | Ride MTB

Eurobike: A look behind the scenes

New products, new products and more new products. The world's largest bicycle trade fair, Eurobike, brings an avalanche of innovations every year. Ride dares to take an alternative look that goes beyond bike technology and has also kept the camera on the main backdrop.

A different kind of encounter: Flyer development manager Ivica Durdevic mounts the exclusive Dedo e-bike from Jaal Cycles, which costs 17,900 Swiss francs:

flyer dedo

Bikes are stolen from exhibitors at Eurobike time and again, this year Marin Bikes was the victim of thieves. This Ritchey bike is well secured:

schloss ritchey

At Kryptonite, too, bicycle theft protection is of course the focus

schloss kryptonite

Eurobike is all about business: people talk while sitting in the greenery...

session1

... and here, too, they put their heads together, quite pragmatically at the table...

session2

... or you prefer the meeting in standing form, with beer and "get in the ring"

besprechung rund

Some exhibitors don't just let the products speak for themselves. Women and men are employed to draw attention to the products. Here on the trade fair publication Show Daily...

frauen1

... and here supposedly on waterproof socks

frauen2

Knog has been tinkering with new lights in the laboratory for the 2016 model year. The innards don't necessarily look like a lot of electronics.

knog

Eurobike is intense for exhibitors and visitors, the meetings are frequent, the crowds are omnipresent and you bump into colleagues and business friends every few meters. So coffee is the popular drug and is sometimes administered professionally and stylishly. Like here at the Thule stand.

kaffe1

In addition to coffee and the barista feeling, there is also a good portion of Swissness in the snacks on top.

kaffee3

And even at Shimano, there's no getting around the coffee pick-me-up

kaffee2

In addition to 27.5 Plus and electromobility, one trend is going strong at Eurobike: bikepacking. Bags are being mounted on bikes in every conceivable place. MTB Cycletech is at the start:

backpacking1

And the Swiss bike manufacturers are showing off a second bikepacking-style bike

backpacking2

Bikepacking is also a visible trend at the 2015 trade fair - here at Blackburn

backpacking3

This saddle leaves you speechless, at least when you look at it, and possibly also when you sit on it. The riding experience is certainly special.

crazy saddle


Note: This content has been automatically translated from German. Please report any incorrect translations.