The Eurobike 2016 event period runs from August 31 to September 4, 2016 and, as before, the event will be a balancing act between trade visitors and end customers. The Business Days from Wednesday to Friday are aimed exclusively at trade visitors. During the Festival Days from Saturday to Sunday - Sunday as the second public day is new - the trade fair gates will also be open to all private bike enthusiasts. A new Demo Area with extended test options across all days of the trade fair replaces the Demo Day that previously preceded it.

The previous public day will be replaced by the Eurobike Festival Days on two weekend days. "A mixture of technology, tests, entertainment, competition, information and music will form the framework for two action-packed bike days that will strengthen the direct line to the end consumer. We want to make the Eurobike Festival Days the most important bike consumer event in Europe and offer industry players a unique opportunity to emotionalize their brand," says Head of Division Stefan Reisinger, looking ahead.New grouping of exhibitors - as Eurobike has so far been primarily a business-to-business trade fair
OEM exhibitors, for whom direct contact with end consumers is not crucial, will have the option of a shortened B2B trade fair presence of three days. "This means that parts of the exhibition grounds that are not occupied during the festival weekend will remain closed. This will also require a regrouping of exhibitors in the relevant areas."

Eurobike Demo Area: five days of non-stop testing
In addition to the time sequence, the testing options are also being expanded. Instead of only being able to test ride the new products on the preceding Demo Day, as was previously the case, in future they will only be available at the start of the trade fair, but on all days of the fair on extended test tracks in the north-east of the trade fair and in the new Eurobike Demo Area.

Additional e-bike exhibitors
The exhibitors' test stations will no longer be set up in the East 1 parking lot, but in the demo area between or behind the B halls. Additional e-bike exhibitors who previously presented their innovations in the East open-air area will also be located here. This area will be used as a regular exhibitor area for Eurobike 2016. Project Manager Dirk Heidrich: "These measures eliminate the danger spot at the pedestrian crossing at the transition from Hall B4 to B5 and the new test stations along the B area are less remote than the previous Demo Day area."

www.eurobike-show.de