From scarcity to oversupply: When are there too many bikes in the store? | Ride MTB

From scarcity to oversupply: When are there too many bikes in the store?

For the bicycle trade, 2020 was both the worst and the best year. Demand was at an all-time high - but satisfying it was difficult or even impossible. Triggered by this asymmetry, numerous bike sellers ordered a large number of bikes - and in some cases, these are only now arriving with a long delay. Now the pandemic is over, demand for bikes has normalized and war, the energy crisis and inflation are the dominant themes. This results in a potentially explosive mix: there could be an oversupply of bikes in some places.

Ride already pointed out the situation in August 2022 that there may be an oversupply of bikes. Depending on the mix of suppliers and their ability to deliver, bike stores are now receiving a lot of bikes in the off-season: What was almost impossible to obtain in 2020 will soon be available in excess. These supply chain problems have also come to the attention of the SRF News producers and Martin Platter, Managing Director of the importers' association Velo Suisse, explains the market mechanisms.

srf.ch/news/economy/supply-chain-problems


Note: This content has been automatically translated from German. Please report any incorrect translations.