Haibike and Winora: Saved, but Downsized | Ride MTB

Haibike and Winora: Saved, but Downsized

Haibike entkommt der Accell-Abwärtsspirale

Photo: Haibike

Following the Accell Group's bankruptcy, the bicycle brands Haibike and Winora have found a new owner. The Singapore-based DuTech Group is taking over significant parts of the business. The location in Germany will remain open, though 73 employees will lose their jobs.

Haibike and Winora are moving forward. On October 29, 2026, the insolvent Winora Staiger GmbH signed a purchase agreement with Bike Tree GmbH. The buyer is backed by the Tri Star/DuTech Group from Singapore. The agreement covers the two bicycle brands, inventory, selected operating facilities, and technical and commercial know-how.

Business operations at the current location in Sennfeld near Schweinfurt are to continue with 87 employees. However, this rescue comes at a price: 73 jobs will be cut. At the start of the insolvency proceedings, Winora Staiger still employed 187 people. Some of the workforce had already left the company in the meantime. The seven apprenticeship positions will remain.

The new owner is no stranger to the bicycle industry

DuTech had originally sought to acquire the entire Accell Group. However, the sale fell through in the summer of 2026, after which numerous companies within the Dutch bicycle group filed for bankruptcy. With Haibike and Winora, DuTech has now secured at least part of the former Accell portfolio.

The group is already represented in the European market by bicycle companies such as Prophete and New Cycle. It intends to further develop the two acquired brands, drawing on its existing network.

The purchase agreement has been signed, and the creditors’ representatives have given their approval. However, the final closing of the acquisition is still subject to the usual conditions and is scheduled for early November.

Ghost Falls by the Wayside

While Haibike and Winora have been given a future, the bankruptcy spells the end for the sister brand Ghost. No investor could be found for the mountain bike manufacturer from Waldsassen that would enable an economically viable continuation of operations. Business operations will be discontinued, and the remaining bicycles will be liquidated.

Thus, the breakup of the once-powerful Accell Group continues to take shape. Haibike and Winora will survive under a new owner, while Ghost will disappear from the market as an active bicycle manufacturer for the time being.


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Note: This content has been automatically translated from German. Please report any incorrect translations.