Hardly recognizable: Bixs bikes

Bixs Logo

On the race track, Bixs team rider Marcel Guerrini successfully rides into the spotlight. And to match this, Guerrini's Bixs bike is also appearing in a new light: the brand image has a completely new look - in combination with a goal for the home World Championship in 2025.

The Sursee-based bike manufacturer Bixs has a goal and calls it Mission 25, meaning the year 2025 with the aim of successfully participating in the 2025 Home World Championships in the canton of Valais.

Michel Manz, Department Head Product Management & Marketing at Bixs, explains: "The new look that we are presenting here today is part of the Mission 25 that we have developed as a brand and is just the first step in an exciting journey that still lies ahead of us."

Bixs made its first appearance in its new look back in September at the test ride on Lenzerheide.

bixs.com