It is clear that Tomac will contribute his knowledge and experience primarily to the development team at "Full Speed Ahead". However, the bike company is also using his status as a bike legend and his high profile in the PR sector. This is where Tomac will use his media connections and also be available to the public. Tomac has already worked in this capacity at the Sea Otter Classic, and he will also be appearing at bike festivals and events in Europe this year.

What the name John Tomac can bring to a company like "Full Speed Ahead" is described by its director Doug Stuart: "We benefit not only from his legendary career and reputation, but also from his immense technical experience and his vision of what the mountain bike of the future could look like." So it will be interesting to see what "FSA" will bring to the market in the coming years...