Knowing how: How Swiss bike dealers train themselves
Knowledge is power - this also applies to the bike industry. And around 600 specialist bike retailers and their employees will be gathering this knowledge at Infotech on January 15 and 16, 2020. For once, the event has not been fully booked since the beginning of December; there are still a few places available at the start of January 2020. This means that there will be around 800 participants at the start of the event: In addition to bike dealers and their employees, numerous employees from bike manufacturers and distribution companies will also be making their way to Infotech.
As usual, the organizer Velosuisse, the Association of Swiss Bicycle Suppliers, has put together a mixture of technical and business management seminars in collaboration with the course providers, who are members of Velosuisse. For this edition of Infotech, the seminars focusing on business administration, IT or marketing are, as in the previous year, in the minority. The blockbusters of Infotech 2020 are seminars in which products are presented - similar to an advertising event - or their handling is demonstrated in the workshop.The organizer itself also gets involved in the action: With seminars such as "The seven deadly sins of the bicycle and e-bike workshop", "Sovereign through everyday working life", "Velohandels-Software im Speed Dating", "What can we do even better? Customer feedback as an opportunity" or "Women only: Confident in the bike business", Velosuisse itself will provide 45 minutes of instruction in Nottwil.
The second-hand bike prominently placed
The discussion in the plenary hall at the industry event always ensures full seats; at Infotech 2019, for example, this question was up for discussion at the "Industry Forum Arena": Mainstreamers or lateral thinkers? Various store concepts were passionately discussed on the podium. At Infotech 2020, the focus will now be on used bikes. Dave Durner, Managing Director of Pro Velo Zürich and head of Velobörse Zürich, Stefan Maissen, Managing Director of Rent-a-Bike and Andreas Ackermann from velocorner.ch will discuss and provide information on how to best buy, value and market a used bike. The panel will be moderated by Martin Platter, Media Manager of the Velosuisse Association.
Socializing is also possible
In addition to the presentations, seminars and workshops, Infotech is also a great place to socialize. This is ensured, for example, by an aperitif after the first day of the course, which is surrounded by a fondue party. Incidentally, there is just as much to learn in the informal part of the event as in the seminars, as lively discussions can develop at the festively laid tables and the latest gossip and hottest trends can be discussed.
Note: This content has been automatically translated from German. Please report any incorrect translations.