Lapierre strengthens its commitment to elite cross-country racing

Das Lapierre PXR Racing Team 2026

Lapierre, the performance-oriented brand of the Accell Group, today introduces its new cross-country factory team Lapierre PXR Racing. The team builds on Lapierre's long-standing commitment to top-level international XC racing and underlines the brand's consistent focus on performance and competition at the highest level.

Strengthening Lapierre's commitment to cross-country

Within Accell's multi-brand portfolio, Lapierre will continue to focus on the road, cross-country and gravel disciplines, while Ghost will maintain its focus on the gravity and adventure segments.

Lapierre PXR Racing: the spirit of the "PEAKser"

The name PXR Racing is derived from PEAKser Racing, a term that stands for the pursuit of pushing the boundaries. A "PEAKser" is more than an athlete driven by the desire to continuously develop, to surpass themselves and to constantly redefine their own limits.

For Lapierre, it is not about winning at any price, but about progress, driven by passion and dedication. PXR Racing stands for a way forward - down to earth, but with a clear ambition: to exploit the full potential and perform at the highest sporting level.

A team that lives performance

Lapierre PXR Racing creates an environment in which athletes can reach their full potential and deliver top performance. The team unites internationally established riders such as Nicole Koller (sixth overall in the UCI World Cup 2025), Anne Terpstra (two-time World Cup winner) and Anton Cooper (sixth place at the Tokyo Olympics) with up-and-coming talents such as Caroline Bohe and Tobias Lillelund, who have already proven that they can keep up with the world's best.

Optimal performance is created through the interaction of top athletes and a highly qualified team of experts. Whether it's physiology, psychology, mental training or technique - every area receives targeted support. Bikes and partner products are an integral part of a holistic performance approach that offers all athletes maximum support.

The team's sporting goal is a strong presence in the UCI World Cup combined with a long-term development strategy with a view to the 2028 Olympic Games in Los Angeles.

Lapierre PXR Racing underlines the brand's clear focus on performance-oriented cross-country racing. With determination, innovation and genuine passion, the team aims to inspire fans, partners and the international bike community while further strengthening Lapierre's position as a leading performance brand in cycling.

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